The Ink Spot is a full service printer, which means we can do just about anything. In addition to printing, we provide the following services to help you complete your project.
Printing - Offset and Digital
The demand for full-color printing is exploding, and why not? Studies have repeatedly shown that full-color printed materials are more "influential" and promote higher response rates than two-color or black-and-white materials. This holds true whether those print pieces are used for sales, marketing, or educational purposes. Adding color will cost more, but it serves a useful purpose. If you're considering moving up to full-color printing, give us a call. We're experts at color printing and look forward to putting our knowledge to work for you.
Digital Color and Black Printing
Two-color printing uses two colors of ink (most often black and a second color) to create a dramatic contrast for a variety of printing needs. Less expensive than full-color printing, two-color printing is often used for business cards, flyers, brochures, letterhead, stationery, envelopes, and other similar office or business documents, to produce an eye-catching image at a competitive price.
Studies show that two-color printing is more effective at attracting attention than its one-color counterpart. We have hundreds of ink colors to choose from and can even create a custom-mix for you.
B&W Digital Printing
Black and white digital printing is one of our specialities.
We have the capabilities to produce big copy jobs very quickly. Our commercial-quality, high-speed copy equipment provides high-quality images at a surprisingly low cost!
When you need fast, inexpensive copies of higher quality than you can get on your office copy machines, give us a call. We're ready to help!
Spot Color Printing
Spot printing provides depth to your project by adding one or two additional colors in key locations on the page. Spot colors can be added to any standard one, two, or four-color project. They're great for overprinting logos, company colors, and other key elements that require exceptional color accuracy.
Books, Programs, Reports and Catalogs
Perfect binding provides a result similar to that of a paperback book. The phone directory on your desktop is a common example. National Geographic would be another. At our printing firm, we get many requests to bind software manuals, instruction manuals, and many varieties of soft-covered books using perfect binding. We print the heavy-duty covers separately and attach them at the spine with a strong, flexible glue. We then trim the books on three sides to make them look clean and professional.
Wire binding is one of the most popular commercial bookbinding methods used in business today. Known by a number of different names, including spiral notebook binding, twin loop wire, Wire-o, and double loop wire, wire-bound materials can look extremely creative when a colorful wire is used. We offer several different processes of wire binding. Although it is difficult to add or delete pages once a document has been wire-bound, almost everyone agrees that wire-bound documents look very, very nice.
We have many, many options to choose from when you need to bind your booklets, manuals, or catalogs.
Here are some of the more popular binding products and services we offer.
- Our booklet making machine - A truly amazing piece of equipment that collates, staples, and folds loose sheets into very nice and professional looking booklets.
- Comb binding - The classic round plastic bindings that require nineteen little square holes in each sheet of paper. This process can be used for books up to 400 pages. Pages can be added or removed easily. And the finished book lies flat when opened.
- Tape bindings - Known for its strength and durability, tape binding is frequently the choice of librarians and graduate school professors. Works best with documents up to 300 pages.
- We also provide printed or plain covers, clear acetate covers, and other types of bindings for specialty projects.
Coil binding, also known as spiral binding, is a commonly used bookbinding style for creating documents, reports, presentations, and proposals. This binding style is known by a number of names, including spiral coil, color coil, ez-coil, plastic coil, spiral binding, plastikoil and coilbind. Documents bound with spiral coil have the ability to open flat on the desk or table and offer 360° rotation for easier note-taking. Durable and strong, this binding method is often used for documents that need to be mailed. Spiral-coil-bound spines are available in more colors and sizes than other binding styles. Please call us to learn about the many options we have available.
Our mail presorting services save you money on postage and speed delivery time.
Our advanced mail presort technology lets us barcode and presort your mail according to 3 and 5 digit ZIP code. Presorted mail is easier and faster for the USPS to process. The ease of processing allows the Postal Service to charge us, and you, less postage. Whether it's first-class or standard mail, we get you the best possible postage rates. In order to accurately process mail and integrate it into the mail stream, we use high-speed sorting machines and recognition systems that are very similar to the ones used by the Postal Service. We can CASS certify your mail, spray barcodes (if necessary), and sort mail into the most accurate 'final destination' ZIP code. Once sorted by ZIP, the mail is put into trays and presented to the USPS for mailing at a discounted rate on your behalf.
CASS is a United States Postal Service (USPS) acronym for Coding Accuracy Support System. The term CASS is widely used by the USPS when they refer to the verification status of an address list. In order for an address list to receive CASS certification, it must be checked against the USPS Address Matching System (AMS) CD-ROM, and the 11-digit delivery point ZIP code and corresponding barcode must be added. Only addresses with the delivery point ZIP code and barcode are eligible for "automation" bulk mailing rates. A mailing list must undergo address verification every six months (every three months for carrier route mailings) and is particularly important to mailers because of the difference between the "automation" and "non-automation" mailing rates, which is about $.05 per piece. For a 10,000 piece mailing, CASS certification of the address list could save the mailer approximately $500.
Our mailing services department uses the latest CASS certification technology (in-house) to help our customers keep the cost of their mailings as low as possible and to ensure a high percentage of delivery success.
Personalization can play a key role in the success of your direct mail marketing campaigns. Even something as simple as a personalized headline or greeting can have a significant impact on response. That's where our state-of-the-art inkjet address service comes into play. Once we print your mailer, we can personalize it as we address it, all in one easy step. Choose any font you'd like, any size, and any ink color. Our equipment can even add a personalized or static headline or ad line anywhere on the mailer at the same time it's applying the address.
Prefer address labels instead? We can do that, too. We can even barcode and live stamp your pieces as they're being addressed, saving time and ensuring better accuracy. Our equipment can print on virtually any surface, including coated papers designed to withstand the wear-and-tear of automated Postal Service sorting equipment. It's just one of the many services our mailing department provides to ensure better results for you.
Whether a simple, one-page sales letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), our printing firm can put it all together for you accurately and fast. Our high-speed automatic inserters allow us to handle very large mailings. We've also perfected a fast and accurate method of hand insertion for those projects which cannot be done by machine.
Post Office Delivery
When your mailing is completed, you are welcome to pick it up at our office, or we can deliver it directly to the post office for you. We are experts at completing USPS paperwork (which is often complicated and confusing), and we have a lot of experience working with the bulk mail department at the post office. We strongly suggest you allow us to work with the post office on your behalf. There is a small cost for our service, but we can save you a lot of time and possible frustration. Allowing us to handle your mailing project from concept to post office delivery is a smooth, one-step process that saves you time, money, and stress.
The United States Postal Service (USPS) offers significant discounts for volume business mailings and nonprofit organizations. These discounts apply to basically all types of business mail and can significantly reduce the cost of postage at your company.
When you work with a mailing services specialist at our printing firm, you can be sure you'll receive the lowest postage rate and the best possible delivery times.
Unlike traditional mailing houses, we're unique because we have the ability to take your mailing piece from design through delivery to the post office. We specialize in mailing services project management. Why would you want to have your mailing project designed at one place, printed at another, and then mailed at a third place? We can save you significant time—and hassles—when you let us manage the entire print and mail process for you.
Qualifying for discounts
To qualify for mailing discounts, your mailer must meet certain guidelines set by the USPS. Generally speaking, your piece must meet size restrictions (length, width, and thickness), weight restrictions, and design/layout requirements.
A qualified nonprofit organization is entitled to significant mailing discounts over standard mailing rates.
Presorting - DPBC (Delivery Point Barcode)
Presorted mail that is sorted by ZIP code and imprinted with a barcode prior to delivery to the post office can save you money. The USPS gives discounts to companies who participate in their "revenue sharing program" (that's really what they call it). In order to receive these discounts, your mail must be CASS certified, sorted, trayed, tagged, sleeved, and strapped... all services we provide.
To learn more about postage discounts and designing an effective mailer, visit the USPS's helpful Business Mail 101 resource page.
Tabs, sometimes called wafer seals, are a USPS requirement that must be applied to all self-mailers. Tabs prevent the open edge of your mailer from jamming the Postal Service's high-speed processing equipment. Our mailing services department can apply one or two tab seals easily as part of our inline mail processing capabilities. Choose clear plastic, paper, or customized tabs to complement the design of your mailing piece.
Need your mailer to go out on a specific date? Just let us know, and we'll make sure it gets printed in time, then work with the Postal Service to ensure it's distributed on the date you request.
Graphic Design Services
Our professionally trained graphic designers are computer artists who know how to use their creative abilities to improve the look of your printed projects.
Creative use of color, typography, photos, and illustration can dramatically improve the effectiveness of your project. Good design can help create a favorable impression that makes your company and its products stand out in the crowd.
Our designers are skilled at creating attention-getting brochures, sell sheets, booklets, manuals, and newsletters. They also specialize in the creation of business forms and all types of workplace documents.
Marketing Services Provider
Direct Mail Marketing
Newer technologies and distribution channels have made some people question the effectiveness of direct mail marketing in today's business world. But smart marketers continue to find success using direct mail. A recent study from MarketingSherpa found that 79% of more than 1000 marketing professionals questioned still consider direct mail to be effective or very effective marketing.
And why not? Done properly, direct mail marketing can deepen customer loyalty and increase front-of-mind awareness for a company and its brand.
When you're ready to launch a direct mail campaign, we can help. We're experts at creating super-successful direct mail materials that "wow" customers and prospects alike.
From creative concepting and eye-catching design, to expert production, mailing list curation, and efficient, effective distribution, we can manage your direct mail project every step of the way. Whatever the goal, we'll help you get the word out and succeed.
Personalizing occurs when each of the printed pieces includes the name of the person who's receiving it. Instead of saying "Dear Occupant" or "Dear Sir or Madam," the mailer would say, “Hi Tom, here's a special offer for you!"
Have you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name? It's amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
Variable data printing enables you to be more intentional about your marketing strategy by providing a way to personalize any printed piece. However, moving personalized information from a database to paper can be a difficult task, especially when the database is large or complex. We can help.
We would be happy to partner with you in exploring the world of variable data printing. Call our print shop today for more information about how you can incorporate variable data printing into your company's marketing strategy.
Versionizing is a type of variable data printing where different versions of the same printed piece can be automatically printed on a digital press. For example, a postcard direct mail piece could be printed in one color for men and a different color for women.
All business is personal, whether we realize it or not. The fact is, companies don't do business. People do. Understanding the personal nature of business is what one-to-one marketing is all about.
One-to-one marketing can take different forms, depending on the medium involved.
- In email marketing it may mean a personalized message, tailored to a person's specific interests or tastes, with a PURL that takes the person to an offer, again tailored specifically to them.
- For direct mail, it might mean a postcard, flyer, or brochure using variable data to make the recipient feel more appreciated and less like just "postal patron" number 48927.
- For website visitors, it could be anything from a personalized greeting on the homepage and content selected based on personal preferences to an ad delivered based on geography and other demographic data.
Whatever the case, we can help with all your one-to-one marketing needs—from gathering pertinent customer information and storing it efficiently, to designing highly targeted marketing campaigns that put that data to its most effective use. Give us a call. We're here, just for you.
Not all printing projects require a nice, straight cut along the edge of the page. Some need curved cuts, odd-shaped cuts, fancy cuts, or internal cuts. When your design calls for a specialty cut, call on the experts at our print shop.
Our bindery department can handle any cutting need. With access to state-of-the-art die-cutting equipment, we'll work hard to ensure the perfect cut every time. Choose from hundreds of specialty dies, or have one custom-made to your unique specifications. Call for details.
Our die-cutting services are great for:
- Table tents
- Door hangers
- Die-cut postcards
- Rounded corners
- Keyhole cuts
- And more
Embossing is an art as old as printing itself. The process involves pressing paper between specially cast metal dies attached to a letterpress. The result is a raised impression on the page that matches the design of the die.
Embossing dies can range from very simple shapes with flat, smooth surfaces to more elaborate creations with contours, depth, and intricate detail. In either case, the result is a crisp, elegant effect well-suited to any printed piece.
Looking for a unique and classy way to spice up your printing? Consider adding a foil-stamped line, logo, or other design element to the page. Use foil stamping to dress up your stationery, letterhead, business cards, booklet covers, report covers, presentation folders, and specialty print jobs.
Our commercial-quality foil stamping equipment uses heat to apply a thin layer of metal foil to a printed sheet of paper. Gold, silver, and a variety of other colors are available. We can help you choose the right foil or combination of foils as well as the right placement on the page to give your piece the perfect feel.
Debossing works the same as embossing, except the surface of the page is recessed, rather than raised, by the effect. The process involves the same types of dies and takes place on a letterpress.
Debossing and embossing are distinctive touches most commonly used for "showpieces" such as announcements, invitations, postcards, business cards, and stationery. But they're just as useful for brochures, annual reports, and any other printed piece you want to stand out from the crowd.